What is attraction marketing

One of the best ways to do this is by sharing your story. It takes courage to be vulnerable and share your struggles. The most important thing to understand about attraction marketing though is to always share from a place of wanting to inspire others. Share once you have got through those struggles not whilst you are still in a place of struggling. Explain how a certain situation:.

Learn how to share your story the right way, use it to inspire others and then when it is time to sell you will be in a much stronger position. Learning everything about your target audience is the first step to getting started with attraction marketing.

Who will find your brand appealing? And who do you want to work with? Know their gender, age, and the channels they are likely using right now. Beyond that, what are their challenges, their desires, and their personalities? And create an opportunity for them to learn from your branding message. They locate their niche and tailor their story to start the right conversations in the right places. To narrow down your ideal customer, create a mock client profile.

Choose a network that makes sense for your target audience right now. Is it Instagram? Or maybe LinkedIn? The wildly popular podcaster and business coach, Jenna Kutcher, is an expert at finding channels that work for her. In fact, most of her coaching is now about helping her clients find the best channel for them.

Not super sexy, right? But it is. Head to the link in my profile or listbuildchallenge. Are you up for a challenge? Instagram worked for her because her ideal clients were active on it, and she was easy to find.

It also worked for her because it was a platform they felt comfortable using. In short, you would have to create great quality content that will attract or pull prospective leads into your brand. It's always about THEM. With that said, here are 11 simple steps in mastering attraction marketing for your online business:. People look for a reputable leader, one that can steer them in the right direction. Therefore, you must be that leader — step up, and be the face of your brand.

Therefore, you have to brand YOU, so that you can stand out from the crowd. Here are the 3 big reasons why you should brand YOU , and NOT your company which can be seen as faceless to some consumers :.

In fact, people are willing to do business with someone with a face — someone that they can know, like, and trust. In fact, that goes for ANY industry. The problem is that many business owners and entrepreneurs go into uncharted waters and try to cater to people, and get in front of them to sell them something. So, instead of building your business on quicksand — trying to upfront sell to people — build it on concrete by branding YOU.

In fact, the irony is that branding YOU is not really about you at all really Finally, do business on your own terms. For example, if you like inviting people over to your house at night to present a business opportunity, and you know how to strike up a good conversation with them, then go for it! Like with any business, yours has to have a solid foundation.

With YOU as the heart of your brand, and being the concrete to build the brand on, your audience is the foundation. Keeping your community engaged is a surefire way to establish a solid relationship that will keep your audience coming back for more. Therefore, choosing a platform that can support your content on a long-term basis will help your business succeed.

Anyone — expert coder or novice — can utilize SEO in their platforms , with most CMS platforms coming with so many built-in features that, to some extent, make them search engine optimized on their own. Your product or service … is more than just a product or service. In other words, you have to have plenty of knowledge on said product or service. It is a highly effective form of sales that uses trust to convey why your customer needs a specific product in their lives.

When done correctly, attraction marketing can help boost sales , grow your business, and increase overall brand recognition. Are you ready to learn how to plan content so that it better aligns with your overall attraction marketing strategies? We can help with that, thanks to this downloadable marketing kit! Sign up to receive Rock Content blog posts.

Sign up to receive our content by email and be a member of the Rock Content Community! What is Attraction Marketing? Rock Content Writer Content writer. Have you ever wondered why influencers and celebrities are so good at selling products?

Subscribe to our blog. Related Posts. What is Interactive content? Possibly one of the most useful parts of attraction marketing for your business is that you become the thought leader in your industry. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face.

Thought leadership though is more than simply having quality content and making that content relevant to your target audience.

It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset. More than that, the importance of thought leadership for your brand is to continue to set yourself up on a higher plane than the rest of your competition by delivering what you already know and conveying it in a way that attracts people to you.

While there are many ways to nurture leads , keying in on how your specific buyer responds to different stimuli is necessary for landing sales.