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Loading Something is loading. Email address. Sign up for notifications from Insider! Stay up to date with what you want to know. FAO Schwarz, meanwhile, has already embarked on expanding around the globe. There are walls of Barbie dolls, a Build-A-Bear Workshop station, a racetrack for kids to play with cars, a space where a magician will teach tricks, a candy shop and so much more for visitors to do there, beyond shopping.
And, of course, FAO Schwarz brought back its iconic keyboard on the floor. This time it's also on the ceiling, in bright lights, to spark the curiosity of those walking by. The massive clock tower is there too, along with a new centerpiece, a rocket ship.
Without Toys R Us now that it's bankrupt, there is a huge share of the toy market left up for grabs, giving FAO Schwarz the chance to make a name for itself again. FAO Schwarz will also be selling its own branded items inside other retailers including Kohl's and Hudson's Bay this holiday season.
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